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An insight into job seekers use of social media

Adam Kurdas
An insight into job seekers use of social media

We recently surveyed a sample of our candidate base to better understand a job seekers use of social media.

The respondents of the survey ranged in age from 19 to 60 and their annual salary packages ranged from $50,000 to more than $150,000. Many of the key industries were represented including FMCG, manufacturing, retail, and services.

We were interested to see which social media platforms were used most frequently and what they were being used for.

Some interesting stats:

  • 52% are on LinkedIn weekly
  • 43% use YouTube weekly
  • 61% use Facebook daily (although this is predominantly for socialising)
  • 67% never use Twitter

While the findings highlighted the prevalence of Facebook and LinkedIn, they also showed a heavy use of YouTube - and with Google's investment of $1.65 billion to buy it a few years ago, the powerhouse will be making sure this rise continues.

Interestingly, YouTube is not being used solely for entertainment purposes. Our survey results showed it is the most common social media platform used for obtaining company information, with 33% of respondents indicating they search YouTube to get an insight into company culture.

In contrast, job seekers turn to LinkedIn for job seeker advice, job market updates, and industry information. 54% follow a company on LinkedIn.

One thing evident, is that social media is certainly playing a role in job seeking; every single respondent has engaged in at least one platform to research an organisation, network with other professionals, or boost their own profile, to give themselves the best opportunity to secure a new role.

So it's up to you to capitalise on this. Here's 3 easy steps:

  • Ensure your LinkedIn profile is updated as you may be viewed by potential employers
  • Research the key interviewers on LinkedIn so you have knowledge of their background
  • Search for the organisation on YouTube to get a feel for their culture