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FMCG companies showing strong investment in attracting marketing leaders of the future

Jennifer Kenworthy
Marketing leaders in FMCG

A strong influx of demand for Brand Managers within the FMCG industry currently marks a period of new investment in the marketing leaders of the future.

What is most interesting is the timing and simultaneous nature of these requests. Is it possible that even our largest grocery companies are just now feeling the effects of low investment in attracting new talent during the Global Financial Crisis? It is also a sign of businesses understanding the importance of building best in class marketing capability now, in order to compete effectively in an increasingly complex and tough grocery environment. Also of note is the consistency of capability and behavioural 'must haves' listed in each brief: a deep commercial acumen, proven product development, project management and innovation skillsets plus strong consumer insights capabilities and mindset are common features of the 'ideal candidate' picture being painted by our clients.

This is an opportune time for FMCG marketers who have built a solid foundation in the early years of their marketing career to step up to the plate managing some of Australia and the world's most high profile, blue chip brands. With a strong focus on learning and development and companies working very hard to retain and maximize talent in the current, candidate short market - the Brand Manager opportunities available now will certainly provide a major springboard to the careers of Australia's best young marketers.