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FMCG News October 2015

by Sarah Adamson

FMCG news with Sarah Admonson

Dr. Oetker makes baking a piece of cake

  • Oetker has launched a new baking and decorating range.
  • The 34 products in the range include basics such as baking powder and gel food colours; sprinkles; three kinds of icings (designer, ready to roll, and writing); edible cupcake cases, and even wafer daisies.
  • Andrea Stieg, executive business development manager, Dr. Oetker Australia, said Dr. Oetker is excited to offer an extensive range of baking products to suit every baking need in the kitchen.

Frosty Boy releases recipe book

  • Dessert and beverage manufacturer, Frosty Boy Australia, has released a do it yourself recipe book targeted to retailers who want to expand their beverage offerings.
  • The resource showcases 85 beverages, including a Gingerbread Frappe, Coconut Cherry Yoghurt Smoothie, and an Almond Mocha Latte.

Freedom Foods to buy rival

  • Cereal and snacks maker, Freedom Foods, is tapping investors for $65 million to help it buy its smaller rival Popina and build a new processing plant.
  • News of the capital raising came as Freedom reaped $28 million from selling down its stake in New Zealand’s a2 Milk, reducing its holding to just over 10 per cent from 19 per cent.
  • The fresh funds will help Freedom buy Victorian-based cereal and snacks maker Popina in a $35 million deal that will allow it to expand its manufacturing operations.

Aussie dippers name Obela No.1

  • South Australian based dip brand, Obela, has beaten a host of other products in the Canstar BlueMost Satisfied Customers Award for dips.
  • Based on a survey of almost 2000 Australians,  the brand scored five-star ratings for taste, consistency and variety, beating out 10 other labels including Black Swan, Kraft and Chris’ Dips.
  • Wattle Valley scored top marks for packaging appeal, and Aldi’s Deli Originals range was rated highest on value for money. But it was Obela, which employs up to 70 people in Cavan,  that came out on top for overall customer satisfaction. The title was previously held by Aldi.

Michelle Bridges launches Woolies exclusive range

  • Woolworths and Michelle Bridges have joined forces to create Delicious Nutritious, a new range of healthy frozen meals.
  • The personal trainer, TV personality, and soon to be mum has for the first time teamed up with a supermarket to produce the range.
  • Exclusive to Woolworths, Delicious Nutritious includes eight delicious twists on classic recipes such as Moroccan Style Chickpea Tagine, Chicken Pesto Pasta, and Beef and Tomato Casserole.

Mecca rebrands concessions, eyes big 2016

  • Mecca has begun rebranding its Kit Cosmetics concessions, located in six Myer department stores, to the Mecca banner, ahead of more ambitious growth in 2016.

‘Origins’ beer launched just for Queensland

  • XXXX has launched a limited-edition beer to be sold in Queensland only.
  • ‘Origins’ includes the name of a different Queensland town on each bottle with locations such as Townsville, Coolangatta and Rockhampton featured.
  • The beer is described as being crisp, low in bitterness and medium in body. It has a 4.2 per cent alcohol volume content.
  • XXXX will sell the beer in Queensland only between the 26 October 2015 and February 2016.

Pacific Brands reports solid sales growth

  • Sheridan linen, Bonds and Berlei undergarments owner, Pacific Brands, has enjoyed solid sales growth in the past four months.
  • Overall group sales are up seven per cent in the 16 weeks to date compared to the same time a year ago, Pacific Brands told shareholders at its annual general meeting in Melbourne on Tuesday

Fanta capitalises on Halloween

  • Coca-Cola South Pacific has today launched Fanta’s ‘Tastes Like’ Halloween brand campaign, aimed at capitalising on the growing popularity in Australia of the annual spook-fest.
  • With 25 per cent of Aussies now celebrating Halloween, which this year falls on a Saturday, Fanta is seeking to utilise the brand’s playful qualities to own the occasion and make it the party beverage of choice.
  • To signal the significance of Halloween for Fanta, the brand will launch a major integrated marketing campaign which will include above the line media for the first time, building on the existing #FantaTastesLike campaign.

Blackmores, Bega to make baby formula range

  • Vitamin maker, Blackmores, and Bega Cheese have launched an equal share partnership deal to develop and manufacture a range of nutritional foods including infant formula, through Bega’s subsidiary, Tatura.
  • As part of the joint venture deal, Bega will be the official supplier of the Blackmores and Tatura formulations that will be available by early 2016.

Kleenex launches Luxury Collection

  • Kimberly-Clark’s Kleenex toilet tissue brand has entered the premium segment with the launch of a ‘Luxury Collection’ range.
  • The new Kleenex Luxury Collection currently consists of two products, Aloe Vera and Clean Sensation.
  • “We want to drive category value for the consumer and reframe the category to think about key benefits such as clean,”said Kimberley Finsten, marketing manager – household and intimate care at Kimberly-Clark Australia.

InBev extends SABMiller offer

  • The world’s biggest brewer Anheuser-Busch InBev and its takeover target, British rival SABMiller, have agreed to extend the massive offer by a week to allow for further discussions.
  • InBev, the giant behind top lager brands such as Beck’s, Budweiser and Stella Artois, said it had completed a review of the SABMiller business and confirmed the terms of its bid, worth more than $US120 billion ($A166.77 billion) when debt is included.
  • “In order to allow SABMiller and AB InBev to continue their discussions with respect to other aspects of the transaction … SABMiller has requested the (authorities) to extend the relevant deadline until 5.00pm on 4 November 2015,” a statement said on Wednesday

Contact a FMCG specialist at Six Degrees.