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Digital Digest

by Jo Krause

Digital news

Google announces YouTube TV, offering live television and unlimited recording space

  • The service sees viewers able to watch linear TV including sport as it is broadcast by several of the main networks, record shows for later viewing and view premium programming from the YouTube TV library.
  • It will initially launch in major markets in the US. A similar local offering would require extensive negotiations with local players such as free to air broadcasters Seven, Nine and Ten.
  • A spokesman for YouTube owner Google said that there are not yet plans to launch the offering in Australia. He said: “YouTube TV is a US-only app at this time. This particular proposition is unique to the US TV market and any further roll out will be considered with local considerations in mind.”

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CommBank evolves with new TVC and ATMs that 'listen' to customer

  • Commonwealth Bank has launched an interactive ATM-led campaign with the aid of its creative agency, M&C Saatchi.
  • As part of the campaign, CommBank ATMs will prompt users to answer a series of questions such as, ‘Is the Australian property dream still a reality?,’ ‘Are our businesses ready to face the future?’ and ‘Do our kids have the skills they need for tomorrow?’.
  • This kind of customer engagement using ATMs as a platform for social research has not been tapped into by banks before, it is yet to be seen how the responses will shape Commonwealth's future marketing.

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Domino's reports record financial result off back of digital and customer innovation

  • ASX-listed Domino’s has chalked up more than $1 billion in first-half network sales for the first time in its history, a result it says was buoyed by an emphasis on customer-led offerings, food quality and digital technology.
  • Domino’s reported a 21.1 per cent increase in group revenue to $539.4 million for the six months to 31 December, off a 26.8 per cent increase in network sales over the same period.
  • Group CEO and Managing Director, Don Meij, said the launch of the ‘Taste the colour’ menu last September contributed 17.4 per cent growth in same store sales across A/NZ. The strong emphasis on digital innovation, including the deployment of frictionless payment options such as Android Pay and Apply Pay, also helped improve customer experiences, he said.

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Mike Baird joins NAB as chief customer officer

  • National Australia Bank (NAB) has appointed former NSW Premier Mike Baird as its chief customer officer of corporate and institutional banking only six weeks after he stepped down.
  • Despite the brand's upped focus on customer experience with its ‘More Than Money’campaign last year, it's thought Baird's new 'customer-focused' move will have no impact of the bank's marketing structure, headed up by chief marketing officer Andrew Knott.
  • NAB repositioned last year with its new ‘More Than Money’ campaign via Clemenger BBDO Melbourne. The campaign was a major step forward for the bank, highlighting that it really knows its customers.

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Clemenger wins Myer digital, creates dedicated unit

  • Clemenger Group has combined the forces of Clemenger BBDO Melbourne, CHE Proximity and EG+ to create a dedicated team to service Myer’s digital business.
  • It brings together the group’s skills in digital strategy, digital creative, data, development and martech.
  • This is the first time Clemenger Group has integrated people from separate agencies under one P&L, explains Clemenger Melbourne CEO Nick Garrett.

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For further digital insights, get in touch with Jo Krause on 03 8613 3500.