About the company
Our client is a true Aussie success story and a well-recognised technology business who operate across the B2B space. At the core of their focus is their unwavering passion for helping businesses owners make life a little easier. They have a complex product suite across a number of verticals, and are constantly reinventing and tweaking their offering to meet continually changing consumer demands. They have been listed on the BRW Most Innovative Company list, have won numerous Canstar Blue awards and the winner of an HRD Best Place to Work award. Working here means you are joining a team of smart, driven and passionate people where no two days are the same - its fast paced and nimble, you need to be at the top of your game to manage the ambiguity yet have plenty of opportunities to continually test and learn.
About the role
As the Account Based Marketing Manager, you will be responsible for working closely with the Sales team to develop the end-to-end marketing and communications plans to drive engagement, utilisation and loyalty within a niche group of high value customers. You will ensure seamless cross-channel integration is delivered - be that across digital and traditional, direct and the internal sales teams, events and face to face engagements. This role strategically works across the entire sales journey, delivering contact-specific marketing where sales and marketing collaborate on an account's needs - including digital and face-to-face interactions (e.g. events, webinars, demos, content etc). Leveraging existing CRM platforms, you will ensure campaigns are personalised and relevant, utilising data and insights to implement, measure and optimise campaigns across the funnel more effectively. Working in conjunction with the sales team, they will have a close handle on upcoming opportunities to grow the value and therefore devise activity to further strengthen the business' position.
You are a degree qualified, digitally savvy senior marketer with 7+ years experience across the B2B landscape, ideally with experience across SaaS / ERP. You have a proven track record working with bespoke customer accounts, and effectively partnering with Sales to deliver common goals. With deep experience in delivering integrated strategic plans, launching go-to-market strategies to market, you have multi-channel experience and love utilising customer insights to drive strategic outcomes. You will have the proven ability to blend data-driven marketing with creative flair to deliver a memorable customer experience, always with an ROI front of mind. The candidate will have a proven track record as a strategic, commercial operator, and have an innate ability to truly understand the pain points from an overarching account perspective. The role will also be "customer facing" and therefore it is critical that they have exceptional communication and presentation skills. The understand the nuances of long sales cycles and the importance of nurturing relationships. You are driven and charismatic, autonomous, highly commercial, and looking for an exciting and fast paced environment to showcase your ability.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion.