About the company
Our client is a global leader in the agriculture space who own a portfolio of market leading brands. They pride themselves on their in depth understanding on their consumer as well as their innovation and commitment to sustainability. Due to an exciting period of growth within the business, they are looking for an experienced B2B marketing specialist to join their team in a newly created Brand Manager role.
About the role
Reporting to the Marketing Manager, the Brand Manager will manage a high growth potential portfolio of brands, selling into both B2C and B2B. The role will see you having total ownership of the portfolio of brands from leading NPD based on consumer insights, partnering with local R+D teams through to end to end campaign strategy development and execution. You'll be generating new leads for the business via digital campaigns (EDM, social, web content and paid), as well as managing offline comms such as trade marketing, collateral / POS development and sponsorship and event management.
It's an exciting time for the business as they are moving into new consumer segments and continuing to drive their focus on offering solutions to global issues surrounding sustainability and environmental consciousness within this space. You'll be joining a growing business who has the ability to invest in new ways of thinking about marketing.
Skills & Experience
- Tertiary qualification in relevant space eg. Marketing
- Prior experience in a 360 ABM / BM level role within FMCG / Consumer Goods ideally, or within a portfolio where you have owned end to end product development and campaign management
- Experience within a B2B marketing role with a focus on generating new leads via digital campaigns
- Experience with managing NPD via stage gate, leveraging global trends and consumer insights
- End to end campaign management experience including social and digital campaign management
- Prior budget management experience
To be successful in this role, you will thrive in a hands-on and varied role where you can have your fingers in multiple pies. You will be commercially minded, digitally savvy and consumer insight led in your approach with well-developed organisational skills with solid attention to detail, project management and budget management. You won't be afraid of challenging the status quo and you'll bring new ways of thinking to the team. The business offers great development prospects, as well as potential mentor opportunities in the future as the team continues to grow.
How to apply
Click on the APPLY button or contact Natalie Rogers on (03) 8613 3577 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!