B2B Segment Marketing Manager

Location: Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: Michelle Young

About the company

Our client is a diverse group of digital companies, operating across 18 countries globally and is a market leader in 14 of these. They are listed on the ASX, where it is a top 60 company with a market capitalisation close to AU $7b and has been listed in the Top 20 Most Innovative Companies Globally by Forbes, and Number One in Australia. Amongst other values, they pride themselves on always striving, challenging and remaining positively paranoid; and doing the right amount of thinking upfront.

About the role

As the Marketing Manager for a growing and highly visible portfolio, you will be responsible for developing the end-to-end market strategy and communications to drive engagement, acquisition and loyalty across the portfolio. Managing one direct report, you will own the segment plan and ensure seamless cross-channel integration is delivered - be that across owned and earned, digital and traditional, direct and the internal sales teams. You will have the proven ability to blend data-driven marketing with creative flair to deliver a memorable customer experience, always with an ROI front of mind. Of course, all the "B2B usuals" will be part of your toolkit - thought leadership, white papers, events, sponsorship partnerships …. But what other tools will you be bringing with you to shape this segment strategy?

About You

You are a degree qualified, digitally savvy senior marketer with 7+ years experience across the B2B landscape. With deep experience in delivering integrated segment plans, launching go-to-market strategies to market, you have multi-channel experience and love utilising customer insights to drive strategic outcomes. You have strong stakeholder management skills - you are at ease presenting to senior executives, as you are with engaging with an external agency, or managing a high potential team to deliver. You are driven and charismatic, autonomous, highly commercial, and looking for an exciting and fast paced environment to showcase your ability. You will thrive in a complex fast-paced environment, are self driven and are a natural born leader and mentor.

How to apply

Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!