Channel Marketing Manager - Brand Focused

Location: Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: Jo Krause

About the company

Our client is a global leader in the consumer goods space with a reputation for their high quality and innovative specialist product portfolio. Their consumers are fiercely loyal to the brand and use their products with pride. Due to ongoing growth within the Australian market, there has been an expansion of their marketing team and as a result there is an opportunity to join the team as a Channel Marketing Manager.

About the role

As part of Sales & Marketing team, you will report into the Marketing Manager you will be focused on creating and implementing retail marketing strategies across key retail partners; truly defining customer segmentation and personas whilst influencing their path to purchase. You will act as the Brand champion ensuring compliance with global teams and you will be the key interface between the Brand and Sales team supporting the business in shaping the proposition and influencing how the brand comes to life in market and supporting a number of new product launches.

About you

This is a global brand, with a massive Australian footprint across various retail channels. It's a great place to work as they have an agile and innovative environment and always put the consumer at the forefront of what they do and how they execute in market. Whilst there is plenty of room for all kinds of personalities and skills to succeed, there are certain qualities that will help you thrive including a proactive and self-starting mindset, the ability to think outside the box and the willingness to collaborate with internal stakeholders to achieve business outcomes.

If this sounds like you, read on:

Skills & Experience

  • Tertiary qualification
  • Relevant brand marketing experience in FMCG, Consumer Goods or Retail
  • Exposure to trade marketing and instore activations
  • Experience in supporting NPD launch plans and go-to-market campaigns
  • Insight driven, strong analytics and ROI focus
  • Management of external agencies and budgets
  • Strong writing, communication and presentation skills
  • Strong project management, organisational skills with the ability to manage multiple priorities
  • Strong attention to detail and problem-solving skills
  • Exceptional stakeholder management, communication and influencing skills


This role will be well suited to a proactive candidate with a can-do attitude and hands on approach. You will have strong stakeholder, project management and influence skills and will enjoy working collaboratively in a cross functional environment as well as with external suppliers. You will be comfortable to manage ambiguity as well as challenge the status quo and think outside the square, driving to deliver exceptional customer experience.

Internally, the team enjoy a culture driven by quality, innovation and exceptional customer experience. The business is proud of their collaborative culture and their investment into learning and development, celebrating wins, building strong teams and career development.

How to apply

Click on the APPLY button or contact Jo Krause on (03) 8613 3512 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!