Brand and Product Development Manager

Location: Geelong, Victoria
Job Type: Permanent / Full Time
Contact: Natalie Rogers

About the Company

Our client is an Australian owned business within the alcoholic beverage space, developing both own braded and private label products for both domestic and export markets including China, UAE, Japan, UK and US markets. Due to exceptional success with their suite of niche brands, the business has more than doubled over the course of the last three years in volume and as a result are looking for a Marketing Manager to join their team.

About the Role

Reporting to the Head of Commercial, the Brand and Product Development Manager will be responsible for developing new private label and exclusive retailer to launch both locally and internationally.

You will identify trends in market, working closely with retail partners and local product development teams, develop new products and ranges to market including launching into new white space and extending existing brands. You will then work with agency partners to launch social media led campaigns to build brand awareness.

Skills and Experience

  • Tertiary qualification in relevant space eg Marketing
  • Strong product development experience within FMCG, leveraging insights and trends
  • Experience with building new FMCG brands and launching to market
  • Experience working with agency partners
  • Exceptional project and stakeholder management skills


The internal culture of the business is nimble with a test and learn approach, they operate with a start-up feel within an established business, delivering innovation to market quickly through investment in CAPEX as required and strong retailer relationships.

In order to be successful in this role, you will be a true innovator with a strong understanding of global trends and the ability to develop product fit for market needs. You will be consumer centric with a creative nature, able to adapt and pivot quickly and being comfortable to be hands on within a small team environment.

How to Apply

Sound like you? Hit the APPLY NOW button to submit your CV for review or all Natalie Rogers for a confidential discussion on 8613 3577.