About the Company
Our client is a true Aussie success story and a well-recognised technology business who operate across the B2B space. At the core of their focus is their unwavering passion for helping businesses owners make life a little easier. They have a complex product suite across a number of verticals, and are constantly reinventing and tweaking their offering to meet continually changing consumer demands. They have been listed on the BRW Most Innovative Company list, have won numerous Canstar Blue awards and the winner of an HRD Best Place to Work award. Working here means you are joining a team of smart, driven and passionate people where no two days are the same - its fast paced and nimble, you need to be at the top of your game to manage the ambiguity yet have plenty of opportunities to continually test and learn.
About the role
Reporting to the B2B Marketing Manager, this key role will be responsible for the ongoing development, execution and optimisation of the customer lifecycle strategy to drive improved customer engagement and retention through product utilisation. You will utilise your deep experience in customer insights to develop 1:1 personalised strategies to improve the customer experience and look to continually optimise this across a range of channels including website, eDM, SMS, SEO and partner channels. As a strong technical marketer, you will have a depth of experience across sophisticated customer segmentation, solving customer pain points, and ultimately be able to effectively seek opportunities to create a loyal customer base and then report on this. You have outstanding stakeholder management skills, and will be working with the broader marketing team to deliver engaging campaigns that support the customer.
You are a degree qualified, digitally savvy senior marketer with experience across the services landscape. You understand Salesforce back to front, are genuinely passionate about improving the customer experience, and have strong digital and direct marketing experience. You are a hybrid between being an expert in sound communications, creative campaign development and uncovering customer insights through data. You are driven and charismatic, highly commercial, and looking for an exciting and fast paced environment to showcase your ability. You will thrive in a fast-paced environment, are self driven and have a true appetitie to learn and develop.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion.