CALLING all Animal Lovers! Ever wanted to be apart of a multinational Animal company? Heres your Chance! Currently looking for an Experienced Brand Manager /Product Marketing Manager.
You will need to have a strong background in product development/marketing - also love all things technical/compliance with products.
Principal purpose of Position
- Liaise with the global marketing team to adapt & execute local strategy
- Translating brand strategies into marketing plan
- Review and update portfolio marketing plans in line with the business objectives
- Plan and execute go-to-market strategies
- Work with external agencies to develop & manage marketing campaigns
- Manage A&P budget within agreed parameters
- Review and manage product forecasting
- Measure and report performance of marketing activities and assess against KPIs & ROI
- Monitor market trends, research consumer markets and competitor activities to identify opportunities and challenges
- Translate technical details into benefits for the users
- Collaborate with relevant cross-functional departments including technical, supply, R&D, Key Accounts and sales department in order to reach common objectives
Measurement of Success
- Achievement of sales budgets
- Implementation of marketing plan
- Management of A&P budget
Marketing Activities
- Develop Marketing Plans
- Develop marketing campaigns and tactics according to brand plans.
- Conduct required market research
- Implement and review marketing activities
- Collaborate with internal stakeholders in liaising with wholesale, veterinary and retail chains requirements
- Drive brand awareness through online and print advertising.
- Organise and attend trade days, conferences and infield days
Measurement of Success
- A&P spend within budget guidelines vs TO ratio.
- Achieve accorded metrics per brand, (e.g.ROI) on promotional products.
Media
- Develop media strategy where applicable
- Manage production & design of advertisement in pertinent media.
Measurement of Success
- Measure response to advertisement through industry benchmark ratio.
- Deliver positive ROI.
Requirements
- Vet or Pharmaceutical Background would be welcomed
- Previous experience as a Brand Manager, Marketing Specialist or Associate Brand Manager
- Drive for results
- Creative with ability to think outside the box
- Experience in identifying target audiences and building strong campaigns
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to key stakeholders
- Strong Analytical and data driven thinking
- Excellent communication and interpersonal skills
- Event and project management (desirable).
