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Consumer Email Marketing Specialist

Job Title: Consumer Email Marketing Specialist
Contract Type: Contract or Temp
Location: Brisbane, Queensland
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: BBBH16409_1535957497
Contact Name: Chris Southcote-Want
Contact Email: chriss@sixdegreesexecutive.com.au
Job Published: September 03, 2018 07:51

Job Description

Our client, Tourism and Events Queensland, has an exciting opportunity for a direct email marketing specialist to join their recently formed structure as they embark on a fresh approach, underpinned by a newly designed data strategy. With an enviable database to work with, a culture second to none, and an industry that everybody wants to work in, this is a great role for a creative and confident individual to own the customer lifecycle with focus on evolving technology, marketing automation and effective management of long term relationships.

The Role:

  • Overall management and responsibility of their email campaigns; around 90% domestic, and 10% international
  • Project Management of marketing campaigns
  • Positively driving the organisations relationship with their third-party email agency
  • Leading campaign lifecycles with a strong focus on automation
  • Reporting on campaign performance
  • Heavy focus on manipulating the extensive database; segmentation and personalisation
  • Whilst working within the data strategy, you would be expected to collaborate across the wider marketing team
  • Consciously identifying opportunities for increased data growth and data enrichment
  • Business as usual activities would include creative resourcing, tailoring copy and schedule management
  • Interfacing and leading partnership meetings with external partners

The Client:

It is one of the most exciting times to join Tourism and Events Queensland. As part of a $25billion industry, supporting more than 217,000 Queensland jobs, Tourism and Events Queensland has been going from strength to strength. This truly is a place where they recruit for individualism, creativity and passion; bringing unique ideas to the table and up to date marketing knowledge will see you excel in their team.

About you:

  • Tertiary qualifications in a relevant field
  • Extensive skills in Marketing Project Management
  • Ability to understand your audience and sculpt your content to reflect this
  • Heavy data and insights knowledge - you can use this to reflect on successes and form strategies for the future
  • Extensive relationship management skills
  • You are incredibly organised - a key to success in this role will be your ability to prioritise and oversee multiple schedules at once
  • Experience with ownership of email marketing campaigns
  • Exposure to tourism would be an awesome bonus
  • Knowledge of Adobe, Salesforce, Marketo (either or all), would be a huge help

Apply:

Contact Chris Southcote for a private and confidential discussion or send your resume through by hitting "APPLY NOW"

D: 07 3153 9906

M: 0405 370 685