- 6 Month contract located in Melbourne CBD
- Produce & manage engaging content for multiple channels
- Opportunity to own the content strategy across the division
About the company:
With 175 years of heritage behind them, this business has undergone significant transformation to continue to be customer-centric in providing a range of services which help Australian live healthy lives. More than one million Australians have created a brighter future with them, and they have more than 7,000 employees.
About the role:
The Content Marketing Specialist will work closely with the platform's Marketing team and Group Content team to develop and deliver integrated and customer-obsessed written content, covering various customer segments, to enhance engagement with our target markets and drive brand awareness, reputation, acquisition, retention, loyalty and advocacy.
Key responsibilities include:
- Develop a content strategy and associated content calendar to support the delivery of the platform's commercial objectives
- Work with the Group Content team to design and build a B2B content hub for the website
- Identify opportunities to streamline existing communication output and where possible
- Own and manage the LinkedIn account and actively promote product and brand related activities
Key attributes required:
- Proven experience across Content development & management
- Strong knowledge of content strategy and specific channels
- Understanding of working within a consumer environment
- Strong interpersonal skills, people management, time management & attention to detail
Culture:
They believe that the positive culture of their organisation is the key to their capability to deliver products and services that provide community value and help people thrive. PLUS a range of onsite benefits
How to apply:
Should this opportunity be of interest to you click on the APPLY button above or contact Brett Knowles on (03) 8613 3521 for a confidential discussion. If this role doesn't sound quite right for you but you are open to contracting opportunities within Digital & Marketing, feel free to get in touch!
