About the company
Our client is an Australian owned retail business with an iconic brand, large national footprint and successful online store. They have an impressive and loyal customer base and have achieved consistent growth throughout their history. Reporting into the GM of Marketing, this is a business-critical appointment and we are looking for a passionate and enthusiastic individual who has strong background across data driven marketing & insights to drive the strategy and implementation to ensure they meet overarching objectives and revenue targets.
About the Role
Reporting to the GM of Marketing & Customer Experience the successful candidate will be a key member of the team and lead the strategic development and delivery of the CRM / Loyalty program across multi channels that build strong engagement with existing customer base as well as drive acquisition of new customers.
The successful candidate will need to be adept in a multi-functional role combining both strategic and operational requirements. Whilst the primary focus will remain the creation and delivery of best practice CRM program to increase customer acquisition and reduce churn, but also look at opportunities to increase basket size and lifetime value. The successful candidate will also be responsible for all the analytics and reporting and identifying opportunities to continue to improve through A/B testing and personalisation.
To be successful in this role, you will have strong experience as a CRM or Loyalty Specialist, with a background in data and personalisation. You will have strong knowledge across consumer marketing and could either come from an agency, travel or retail background. You will have a strong understanding of e-commerce and digital marketing and will be comfortable managing stakeholders and juggling multiple projects.
How to apply
Click on the APPLY button or contact Jo Krause on (03) 8613 3512.