About the company
Our client is a world leader in communications technology, with four key offerings across Networks, Digital Services, Managed Services and Internet of Things solutions. They create game-changing technology and services that are easy to use, adopt, and scale, making our customers successful in a fully connected world.
About the role
As the Account Based Customer Marketing Manager, you will be responsible for working closely with the Sales team to develop the end-to-end marketing and communications plans to drive engagement, utilisation and loyalty. You will ensure seamless cross-channel integration is delivered - be that across digital and traditional, direct and the internal sales teams, events and face to face engagements.
This role strategically works across the entire sales journey, delivering contact-specific marketing where sales and marketing collaborate on an account's needs - including digital and face-to-face interactions (e.g. events, webinars, demos, content etc). Leveraging existing CRM platforms (Salesforce and Marketo), you will ensure campaigns are personalised and relevant, utilising data and insights to implement, measure and optimise campaigns across the funnel more effectively. Working in conjunction with the sales team, you will have a close handle on upcoming opportunities to grow the value and therefore devise activity to further strengthen the business' position.
You are a degree qualified, digitally savvy senior marketer with 7+ years experience across the B2B landscape, ideally with experience across telecommunications / IT. You have a proven track record working with large, complex accounts, and effectively partnering with Sales to deliver common goals.
With deep experience in delivering integrated strategic plans, launching go-to-market strategies to market, you have multi-channel experience and love utilising customer insights to drive strategic outcomes. You will have the proven ability to blend data-driven marketing with creative flair to deliver a memorable customer experience, always with an ROI front of mind.
You will have a proven track record as a strategic, commercial operator, and have an innate ability to truly understand the pain points from an overarching account perspective. The role will also be "customer facing" and therefore it is critical you have exceptional communication and presentation skills, understanding the nuances of long sales cycles and the importance of nurturing relationships. You are driven and charismatic, autonomous, highly commercial, and looking for an exciting and fast paced environment to showcase your ability.
How to apply
Click on the APPLY button or contact Mhairi Kerr on (03) 8613 3525 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing and Digital feel free to get in touch or jump on to the website and sign up for our job alerts!