Digital Account Manager

Location: Sydney, New South Wales
Job Type: Permanent / Full Time
Salary: Super
Contact: Will Greenwood

About Company:

Our client is a leading sector specialist in multicultural marketing and communications. Focused on delivering informed, innovative and multifaceted campaigns and engagement strategies for clients from Government, corporate and not-for-profit organizations.

About the Role:

This role is a key digital strategy role, within a socially and culturally conscious agency. Provide digital advertising guidance and strategy for an array of clients, to ensure clear advertising, communication and marketing is accessible to all; socioeconomic, demographic and multicultural societies.

The suitable candidate for this role, will be a leader, but also passionate about social impacts and driven to support social diversity.

Responsibilities:

  • Proactively assisting and managing the briefing processes with clients, ensuring brand and campaign objectives are met.
  • Lead the strategic planning, development, implementation and optimisation of digital communications and advertising strategies, in line with the client and campaign objectives.
  • Identifying and taking advantage of media and social media (seeding) opportunities to increase the profile of the client organisation, to reach specified target audiences, and meet client needs.
  • Conduct and analysing audience and reach data, to construct publisher briefing documentation and plans.
  • Creating productive media relations with various ethnic media outlets across all formats
  • Designing creative digital (online and social media) communication approaches and related communication products.
  • Working as part of a team to respond to briefs, tracking, optimising and providing insights on campaigns.
  • Thorough campaign analysis/reporting, in depth and impactful post campaign analysis.
  • Engaging and consulting with various stakeholder and community members around issues relating to diversity for a range of clients in the government, private and community sector.

Essential skills and knowledge:

  • 3-5 years in digital media strategy and buying; including Publishers direct
  • Broad knowledge of best digital practices, tools and strategies including understand fundamentals and strategy for DV360, Campaign Manager, YouTube, Facebook ads, SA360, GA, WeChat
  • Expert understanding in audience segmentation and data overlays.
  • Understanding and experience across global Social Media networks; Facebook, WeChat, Weibo, Tencent
  • Understanding of website analytics and metrics and real in-depth knowledge of various social media platforms

Soft Skills:

  • Understands diversity and communicating in cross-cultural environments especially on digital formats
  • Ability to work successfully as part of a team to achieve shared goals
  • Ability to manage competing deadlines and projects
  • Personal initiative and creative approaches
  • Able to maintain work effectively in tight deadlines and competing priorities situations
  • Effective at influencing and negotiating in different environments

How to Apply:

Click on the APPLY button or contact Will Greenwood on (02) 8024 7152 for a confidential discussion.