Digital & Ecommerce Manager

Location: Northern Suburbs Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: George Elliott

About the company:

A multi-brand, ASX listed businesses who pride themselves on "thinking differently" to engage a diverse base of consumers in an authentic and customer centric way. The business has recently received a huge amount of investment, with their strategy now focused on expanding their national presence and significantly increasing performance on their e-commerce channel.

The CEO is a big believer in digital and has put digital and e-commerce at the heart of their growth strategy.

Primary Purpose:

This business-critical appointment will take a lead role in shaping the future growth trajectory and continue to build on their E-Commerce growth. The business has huge amounts of potential however, lacks sophistication currently and needs the right person to lead the change and build on basic foundations.

Key Responsibilities:

  • Develop and execute an all-encompassing digital & e-commerce strategy and 5 year plan.
  • Lead the digital and e-commerce team, setting clear objectives and direction.
  • Review all digital platforms and technology partners and outline recommendations.
  • Shape and execute the digital marketing strategy, inclusive of SEO, SEM, Social & all other online channels.
  • Lead all website development projects.
  • Own all agency relationships, ensuring clear ROI and maximising performance.
  • Work closely with the GM-Marketing, CRM Manager and other team members to align digital activity to the rest of the marketing function.

Skills and Experience:

  • A track record of delivery in digital marketing / ecommerce roles
  • A test and learn approach, with the ability to utilise data to make decisions and pivot effectively.
  • The ability to educate and influence internally, able to drive change in a complex environment.
  • Hands-on experience across digital marketing disciplines
  • Dealing with or working within Digital Marketing Agencies
  • Development and execution of online and multichannel retail strategies
  • Detailed understanding of the marketing function and process
  • Integrated campaign management
  • Managing budgets


They are truly passionate about digital and e-commerce and are willing to invest the time, money and required resource to make this role a success. Internally, the team enjoy a high-performing culture surrounded by a passionate, collaborative team. The business offers a flexible working environment with lots of autonomy and the freedom to make the role your own.