Digital Insights Specialist

Location: Melbourne
Job Type: Permanent / Full Time
Salary:
Contact: Nicole Cooke

About the organisation

Vision Australia is the leading not-for-profit organization for low vision and blindness services to Australians of all ages. They are a value driven organisation that aims to create equal opportunity for people who are blind or have low vision so they can have access to education, careers and be as independent as they choose. Vision Australia has a vast array of products and services, including Seeing Eye Dogs, which are currently accessible to over 32,000 clients nationally.

About the role

Reporting to the Digital Marketing Manager, the Digital Insights Specialist is responsible for research and analysis of key marketing data to provide insights across marketing automation and provide data and insights to the business.

Duties


  • Manage the data, insights and analytics strategy and roadmap to create a more digital first strategy
  • Create and embed a data driven and insights culture within the digital team and across the wider business
  • Deliver ongoing optimisation of advanced analytics and segmentation models
  • Implement and manage tracking on websites and owned social media channels to drive improved performance
  • Ensuring extraction and data manipulation for campaign activity
  • Design and implement research, tracking, surveys and data extraction and other tools to gain insights
  • Deliver research projects and reports
  • Establish new processes for reporting and insights capability

Skills and Experience


  • You will have significant experience in providing actionable insights and data
  • Creative approach to providing insights and taking people on the journey
  • Strong technical research skills on platforms such as Google Analytics and well as other performance measurement tools
  • Strong knowledge of marketing automation platforms, with exposure to Salesforce Marketing cloud
  • Basic to intermediate experience of SQL
  • Strong interpersonal skills with the ability to influence stakeholders
  • Exceptional teamwork and collaboration working across a matrix team

Culture

Vision Australia is committed to creating a great culture and work environment for its staff. The organisation won the Large Organisation category of the Voice Change Challenge, a national award for excellence in staff engagement.

Benefits


  • Eastern suburb's location
  • Highly competitive salary package available
  • Enjoy being part of something new and being the subject matter expert in the core space
  • All employees are likely to have contact with working Seeing Eye Dogs