Digital Marketing Lead - FMCG

Location: SE Suburbs Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: George Elliott

Digital Marketing Lead - Consumer

Are you a digital marketer, interested in developing and executing your own digital marketing strategy for a well-known, Australian, FMCG business?

About the company:

A global FMCG company with a portfolio of internationally recognised brands. They have outlined digital and e-commerce as a key contributor to their ambitious growth plans and are significantly investing in that area. The business is dynamic, passionate about its people and seeks out candidates who will challenge the business norms.

About the role:

A broad digital marketing role, responsible for all areas of the digital marketing mix. You will be accountable for ensuring ROI on digital media spend, increasing customer engagement, optimising CX and delivering digital transformation projects.

Key responsibilities include:

  • Shape and deliver an all-encompassing digital marketing strategy, aligned to commercial objectives.
  • Lead the planning and execution of the 'always on' brand comms across all digital channels.
  • Develop an end-to-end customer journey map, aligning the EDM and automation strategy.
  • Oversee the delivery of all website build, upgrade, or software integration projects.
  • Continuous optimisation of E-Commerce CX.

Key attributes include:

  • A track record of developing and implementing end-to-end digital marketing strategies, from planning to execution, evaluation, and optimisation.
  • Experience working within a consumer product environment would be advantageous (FMCG, Retail, Consumer Goods, Beauty etc).
  • An understanding of customer journeys and customer experience, able to highlight opportunities and increase conversion.
  • A highly analytical and growth focused mindset, willing to test, learn and adapt.
  • A hands-on approach, comfortable with both the strategic and executional responsibilities.

How to Apply:

Click on the APPLY button or contact George Elliott on 03 8613 3505 for a confidential discussion. If this doesn't sound quite right for you, but you are open to hearing about new opportunities in Digital feel free to get in touch or jump onto our website and sign up for our job alerts.