Digital Marketing Manager

Location: Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: Michelle Young

About the company
Our client is a world leader in the managed services space within verticals including aviation, construction, mining, infrastructure, rail, ports, manufacturing, waste and other asset-intensive sectors. Focused on providing ground breaking technology and tools to revolutionise the way their customers interact with their communities and regulators, they deliver enhanced business value while ensuring compliance to local standards. With offices in four continents, and a global network of sales, support and service partners covering 40+ countries, this business is expanding operations to meet continually changing demands of customers and regulators.

About the role
Reporting to the Marketing Director, this newly created role will be responsible for the strategy, delivery and ongoing maintenance of all digital assets within the organisation. This includes overhauling the website to be focused on delivering an exceptional customer experience which will ultimately deliver qualified leads into the sales team, developing the online customer journey across multiple channels, and managing a robust content strategy that will drive awareness, discovery, conversion and loyalty. With a significant focus on creating demand generation opportunities for the organisation, you will be constantly reviewing digital performance to refine and optimise. You will also work in partnership with the wider marketing team to develop the marketing automation strategy to support personalised customer engagement.

About you
You are a degree qualified, digitally savvy marketer with experience across the B2B landscape - ideally within managed services, aviation, construction, engineering, mining, transportation or environmental services. With deep experience in delivering end to end digital projects, you are at ease navigating through key stakeholders to deliver on time and on budget. You have a proven track record in continual onsite optimisation, and the dashboard development and reporting of performance. Experience with software managed services, SaaS or B2B subscription-based services is advantageous.

How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!