Digital Marketing Manager

Location: St Leonards, New South Wales
Job Type: Permanent / Full Time
Salary:
Contact: Will Greenwood

About the Role:

Lead the strategic direction and implementation of digital marketing activities in line with business objectives. Manage all digital platforms and assets including; Websites, CRM, email marketing, social media analytics and reporting. Manage data quality and reporting and turn inferences into meaningful action.

Responsibilities:

  • Develop and execute the digital strategy in alignment with strategic and business objectives.
  • Design digital opportunities to improve the member experience in consultation and collaboration with Branches.
  • Accountable for digital marketing planning, project and budget management
  • Implement email marketing, SEO/SEM, Social, Content Marketing & distribution
  • Leverage marketing automation to improve participation and services utilisation across member services.
  • Introduce and cultivate emerging technologies as a part of the digital marketing mix
  • Embed personalisation and a segment-driven approach across digital channels
  • Manage and organise data structures and quality processes to ensure clean data
  • Use reporting and analytic to generate insights and translate them into meaningful marketing activities
  • Develop analytics & reports across reporting platforms including; Google Analytics, CMS, CRM and social platforms

Essential skills and knowledge:

  • Digital marketing best practices
  • Contemporary marketing and technology knowledge
  • High level proficiency with content management systems
  • High level proficiency with customer relationship management systems
  • Firm understanding in UI/UX practices
  • Project management and budgeting

Qualifications and Experience:

  • Tertiary educated in marketing or a related discipline
  • 5+ years in a digital marketing management position
  • People management experience
  • Experience planning and implementing digital strategies

How to Apply:

Click on the APPLY button or contact Will Greenwood on (02) 8024 7152 for a confidential discussion.