Digital Marketing Specialist

Location: SE Suburbs Melbourne, Victoria
Job Type: Permanent / Full Time
Salary:
Contact: George Elliott

Are you a digital marketer, interested in shaping and executing the ANZ digital marketing strategy for a market-leading, global healthcare business?

About the company:

The brand comes with a strong reputation for creating innovate, high quality medical devices that have a huge impact on their customers lives. They have been a market leader globally for many years however, the space is becoming more competitive and they are keen to ensure they retain their market share. The CEO is prioritising digital as a key area for their growth as they seek ways to improve efficiencies and develop a closer relationship with their customer base.

About the role:

Reporting into the Head of Marketing, this is a new role for the business. The digital marketing specialist will take full ownership of delivering the digital marketing strategy. Working closely with the Head of Marketing, a full review is required including channel and budget allocation, content approach and database management, ensuring the correct foundations are in place to deliver on growth targets.

Key responsibilities include:

  • Deliver and manage paid media campaigns across social, search and display channels, including creation, optimisation, and reporting.
  • Make informed digital campaign recommendations based on market knowledge and previous campaign results.
  • Create ongoing organic social content to engage respective stakeholders across multiple platforms.
  • Publish, schedule, and manage social content across relevant platforms and report to stakeholders.
  • Drive SEO, content strategy and content execution on the website and web communities.
  • Build and measure demand generation campaigns.
  • Provide reporting and visibility into campaign performance and
  • Coordinate with consumer marketing on various offline marketing campaigns, events, and

Key attributes include:

  • Digital channel experience including awareness of best practice and setting up new digital channels and processes in alignment with business strategies.
  • Experience managing multiple social media channels including Instagram, Facebook, and YouTube.
  • Experience in creative development and copywriting.
  • Good interpersonal and negotiation skills.
  • Experience of digital marketing ranging from SEO/SEM, PPC, Email databases and organic and paid social media.
  • Analytical experience to drive customer journey, engagement, and lead conversion rates.
  • A passion to make a difference, and to take digital marketing to the next level.

Culture:

The business promotes innovation across all areas of the business, with a test and learn mindset. They are a business that puts values and the needs of their customers at the heart of everything they do, developing genuinely life changing products. They are big on development, with 2/3 leadership roles always filled internally they are looking for future leaders with every hire they make.