About the Organisation
The Western Bulldogs stand for 'Real Strength'. They're different. Long perceived as underdogs - they behave differently, they defy stereotypes and have a strength of people and character that has led them to great success on and off the field. Situated in the fastest growing region of Australia, they are deeply embedded in the western corridor of Melbourne with a myriad of impactful community programs, have been trailblazing at the forefront of the AFLW competition since conceptualisation (culminating in the 2018 AFLW Premiership) and are reaping the rewards in the form of year-on-year profit, record membership and a strong commercial position. With the 2018 season underway, they now have a leadership opportunity for a General Manager Marketing & Communications to add further 'real strength' to the club.
About the Role
Reporting directly to the club's new and highly respected CEO, you will play an integral role on the ELT and lead a large team spanning marketing, brand, digital, communications (including PR) and community engagement. With the mandate of driving growth, engagement and retention within key fan, member and consumer categories, you will elevate marketing efforts to 'a whole new level' when delivering the 2018 marketing program, while also developing the club's marketing strategy for 2019 and beyond in line with business objectives. Additionally, you will partner with the Club's COO to identify, evaluate and develop new & innovative commercial revenue opportunities.
Skills & Experience
To play your role in the next phase of the Western Bulldog's success, you will present as an experienced, tertiary qualified and commercial marketing leader with deep expertise in brand, digital, marcomms and communications. With an authentic and real leadership style, you have a track history developing capabilities and coaching teams to deliver exceptional commercial outcomes. Innovative in thinking style and approach, you are passionate about the sports & entertainment sphere and thrive in growth focused environments.
To submit your application for what is rare & exciting role in the sports & entertainment landscape, submit your CV by pushing the APPLY button. For a confidential discussion, contact Adam Kurdas on 8613 3500.
Please note, any direct CVs or approaches will be forwarded to the Western Bulldogs retained recruitment partner, Six Degrees Executive.
Applications close - Thursday 12th April