General Manager - Marketing & Customer Experience

Location: Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: Jo Krause

About the company

Our client is an Australian owned retail businesses with an iconic brand, large national footprint and successful online store. They have an impressive and loyal customer base and have achieved consistent growth over the last 40 + years. Reporting into the CEO, this is a business-critical appointment and we are looking for a passionate and enthusiastic individual with exceptional leadership capabilities to evolve the brand and drive the strategy to ensure they continue to grow.

About the role

Located in Melbourne, and a member of the Executive Team, this appointment will take a lead role in shaping the future growth trajectory of this retail business. It is imperative that the appointed candidate can bridge the gap between setting a clear strategic vision, evolving the brand and delivering a strong marketing strategy that has a digital and loyalty undertone and continues to position this business as a market leader to both existing and new customer segments. You will be responsible for leading and mentoring a marketing & merchandising team, managing the A&P budget and delivering commercial growth and an engaging customer experience.


  • Develop strategic brand vision and integrated marketing plans both at national, state and local leave
  • Lead and develop the capability of the marketing & merchandising team
  • Ensure long term brand health measurements and KPI's are met
  • Manage financial budgets, reporting and external relationships
  • Build effective relationships with key internal stakeholders
  • Report on marketing, campaign and brand measurements to demonstrate contribution & ROI

Skills & Experience

  • Tertiary qualified in a business-related discipline
  • A track record in developing a compelling brand, marketing, and customer propositions in a retail environment
  • Innovative and digitally savvy Marketer ideally with experience in building integrated digital and one to one communication strategies
  • Significant leadership experience with demonstrated ability to engage and develop teams and an entrepreneurial spirit
  • Proven experience in delivering positive commercial outcomes within and high-level financial management skills
  • Demonstrated understanding of retail fundamentals (marketing, supply chain, operations, and merchandise)
  • Exceptional communication skills and ability to engage and articulate a clear vision across a business
  • Strong customer, competitor, and market insight focus


  • Rewarding work culture & and a member of the senior leadership team
  • Attractive package Cira $185k - $200k plus STI & carpark
  • Product discounts and allowance
  • Unique opportunity to work within entrepreneurial, successful and inspiring Australian brand

How to apply

Click on the APPLY button or contact Jo Krause on (03) 8613 3512.