Head of Audience Acquisition

Location: Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: Michelle Young

About the Company
This business is an Australian success story, with a proven track record of success across the property sector and associated verticals. With a strong presence across Western Australia and Victoria, they are on the growth trajectory and continually looking at new ways to innovate in order to deliver increased brand awareness to embed a long-term lead nurture program. Their ultimate measure of success is client satisfaction, and they are obsessed with the customer experience over a potentially long lead time.

About the Role
First things first. This role is NOT for you if you're looking for a "business as usual" / maintenance type marketing role. This newly created role is responsible for embedding a strategy to deliver against the business' core objectives of driving new (cold) leads into the sales funnel in a cost effective and creative way. As a blended senior role, reporting into the National Retail Manager, the successful candidate must have a track record in leveraging both their sales and marketing experience to deliver an end-to-end solution. This role will focus on delivering innovative lead acquisition programs, building out the lead nurture processes (across multiple channels), embedding a consumer insights framework to inform go-to-market strategies, and supporting an outbound focused sales team. Initially acting as a sole contributor, the view is that this role will manage a small team to support in the execution of the strategy.

You will have a proven track record of delivering a lead acquisition marketing strategy within a fast paced growth environment. With the core focus being on driving new leads, you will be heavily entrenched in the data to understand potential opportunities and utilise these insights to develop new campaigns. You have the ability to deliver strategies to drive increased online brand presence, leverage lead nurture programs with the existing CRM and deliver an aligned end-to-end sales strategy and execution.

About You
You are a degree qualified, entrepreneurial and creative senior marketer with experience across lead generation and lifecycle management. You can demonstrate your resourcefulness in delivering commercial outcomes in challenging, potentially resource-lean environments. With deep experience in launching new acquisition activities to market, you have a wealth of examples in creating winning campaigns to drive customers further into the sales funnel. You are creative, driven and charismatic, highly commercial, and looking for an exciting and fast paced environment to showcase your ability. You will thrive in an agile environment, are self driven and are a natural born leader and mentor.

Next Steps
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!