About the Company
An Australian owned and fast-growing online tech business, with a wealth of experience in their industry, they are challenging the status quo. With a highly respected and passionate CEO they have achieved early success, already delivering high-end apps and mobile offerings to their customers. The business has now entered an exciting phase, investing heavily in technology and growth to deliver a great experience to their customers, every time.
About the role
Reporting to the CEO, you will have full ownership over everything marketing and growth related and the budget to hire a small team. You will develop and execute a Growth strategy to drive the acquisition of new customers, as well as existing customers moving through their journey -with a focus on seamless channel acquisition and building brand awareness. Taking full ownership of the Digital Roadmap you will manage Paid media, Affiliates, Programmatic channels, lead generation and the entire customer funnel - analysing data and reporting on results. You will work closely with internal teams to identify process, product and tech-led opportunities for customer growth.
This environment lends itself to a 'test and learn' mentality, so you will be encouraged to take a creative approach to concepting and rapidly testing solutions for driving cost-efficient growth, introducing modern growth marketing approaches and innovative strategies. Don't be afraid to challenge the status-quo here! They want to do things differently.
Skills & Experience
- Growth and Acquisition marketing and initiatives
- Track record of driving transformative business results through Growth strategies
- Strategic thinker yet love getting your hands dirty
- Data Analytics and Insights
- Digital channel expertise
- Working in a start-up or scale-up tech business (would be beneficial)
They may be a small team but they're a passionate bunch and love what they do. They pride themselves on being agile and nimble, with the flexibility to pivot as the market requires. The business offers a flexible and inclusive working enviornment with a big focus on it's people.