About the company
This is an outstanding opportunity to work with a highly recognised brand that resonates with all consumers around Australia, they have a large national footprint and successful ecommerce channel. With positive financial results and continued growth, year on year (above industry standards) this is an amazing time to join the business as their Head of Loyalty and Retention.
About the role
Reporting to the Chief Executive Officer, the Head of Loyalty & Retention will be responsible for leading the evolution and ongoing development of a data driven marketing strategy for the business. You will manage the loyalty strategy and will focus on increasing customer lifetime value, driving engagement, increasing frequency, and reducing churn across a large active database. You will also be responsible for managing a small team and managing the P&L for the membership program, associated budgets. The role has a strong data focus, and you will play a key role in the transforming their data strategy and take a lead role in embedding a new MarTech platform and reporting on all key customer and revenue metrics.
- Lead a highly capable team of specialists.
- Drive data driven & customer centric marketing strategy and embed the operating rhythms
- Own and drive CRM & Loyalty strategy to drive engagement and reduce churn
- Drive actionable insights across customer behaviour and look at opportunities to increase lifetime value
- Build customer analytics, models and reporting capability across the business
- Own and lead the roll out of the MarTech platform
- Work closely with key internal / external stakeholders
To be successful in this role, you will have extensive experience as a Customer Marketing, CRM or Loyalty Specialist, with a background in data, personalisation and Digital space. Experience with customer data platforms would be highly advantageous. You will have strong knowledge across consumer marketing and likely to come from a smaller or mid-sized business. You will have a solid understanding of e-commerce and digital marketing, and will be comfortable managing stakeholders, juggling multiple projects and dealing with conflicting priorities. Degree qualified, you are a proven leader who can demonstrate success in working across broader marketing teams.
This is easily one of the most exciting and fulfilling Loyalty and Retention opportunities you could ask for in the Melbourne market. This program is already very successful, but has broad scope for improvement, a high degree of appetite for change and there is a genuine opportunity to have a real impact in this business and you will have the opportunity to present to the board and senior leadership regularly. If you are looking for a role with a sense of mission and purpose, this could be for you.
If you have any questions, please contact Jo Krause for further information.