About the Business
Our client is Australia's leading business in the financial services space it plays in. By no means does this mean they are complacent, if anything - they are ambitious and hungry to further define their brand in the market and deliver outstanding customer experiences. This business has national reach, is partnered with some of Australia's leading financial institutions, and is continually developing out its product suite to meet changing demands from the customer against a backdrop of changing regulations.
About the Role
As Head of Marketing, this role is responsible for embedding a robust market strategy while having a laser like focus on commercial returns. You will lead and develop the strategic go-to-market activity to deliver targeted acquisition and retention programs (both "always on" and tactical activity) across four different product portfolios. Aside from being a technically sound marketer yourself, you will also be effective in delivering a cultural shift across your wider team to introduce best in class marketing innovation to challenge the status quo. You will blend data-driven marketing with creative flair to deliver a memorable customer experience, always with an ROI front of mind. Of course, all the "B2B usuals" will be part of your toolkit - thought leadership, white papers, events, sponsorship partnerships …. But what else will you be bringing with you to take this organization into the next frontier?
You are a degree qualified, digitally savvy senior marketing leader with 10+ years experience across the B2B landscape. Although open to your industry background, experience across financial services or alternatively within a start-up type environment would be advantageous. With deep experience in launching go-to-market plans and developing new propositions, you have multi-channel experience and love utilising customer insights to drive strategic outcomes. You have strong stakeholder management skills - you are at ease presenting to senior executives, as you are with engaging with an external agency, or managing a high potential team to deliver. You are nimble, driven and charismatic, highly commercial, and looking for an exciting and fast paced environment to showcase your ability. You will thrive in a fast-paced environment, are self driven and are a natural born leader and mentor.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!