Integrated Marketing Manager

Location: Melbourne CBD, Victoria
Job Type: Permanent / Full Time
Contact: Michelle Young

About the Company

This business is well recognised as not only being a disruptor within the health insurance sector, but also the fastest growing. With a passion for all things "customer", this organisation is nimble, agile and lean - looking for a strategic marketing expert to join the ranks in a senior role.

About the role

As a key leaders within the Brand and Acquisition Team, you will be responsible for developing the end-to-end market strategy and value proposition to drive acquisition of new customers. With a number of exciting initiatives currently in the planning phase, you will be responsible for launching these into market with a hiss and a roar. You will have full accountability for the development, delivery and optimisation of the marketing strategy and activity across all channels. This includes planning and development of all integrated marketing activity i.e. media planning & execution; sponsorship and content; always-on segment marketing; and digital strategies and optimisation.

As an experienced marketing professional, you have a high level of sophistication in managing annual plans to help the business achieve their brand vision and meet commercial stretch targets. You are best known for your analytical approach to marketing, but equally, you are commercially minded, an innovative thinker and have strong stakeholder skills. This role would suit a leader who has delivered successes through agile ways of working, innovation and creativity.

Skills and Experience

You are a degree qualified, digitally savvy senior marketer with experience across the services landscape. With deep experience in launching go-to-market plans and new products to market, you have multi-channel experience and love utilising customer insights to drive strategic outcomes. You are driven and charismatic, highly commercial, and looking for an exciting and hands-on role to showcase your ability. You will thrive in a fast-paced environment, are self-driven and are a natural born leader and mentor.

How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion.