Loyalty & Retention Lead

Location: Melbourne
Job Type: Permanent / Full Time
Contact: Jo Krause

About the company

This is an outstanding opportunity to work with a highly recognised brand that resonates with all consumers around Australia, they have a large national footprint and successful ecommerce channel. With positive financial results and continued growth, year on year (above industry standards) this is an amazing time to join the business as their Loyalty and Retention Lead.

About the role

Reporting to the Head of Loyalty & Retention you will be responsible for managing a CRM Executive and play a pivotal role in taking their CRM capability to the next level and optimising our subscription-based rewards program. You will plan the CRM program, with key focus on data, planning & innovation including martech and build a program that continues to focus on increasing customer lifetime value, driving engagement, increasing frequency, and reducing churn across a large active database.

  • Drive data driven & customer centric marketing strategy and embed the operating rhythms
  • Play key role in defining the CRM & Loyalty strategy to drive engagement and reduce churn
  • Drive actionable insights across customer behaviour and look at opportunities to increase lifetime value
  • Build customer analytics, models and reporting capability across the business
  • Project manage a potential MarTech platform in the future
  • Work closely with key internal / external stakeholders

About You

To be successful in this role, you will have extensive experience as a Customer Marketing, CRM or Loyalty Specialist, with a background in data, personalisation and Digital space. Experience with customer data platforms would be highly advantageous. You will have strong knowledge across consumer marketing and likely to come from a smaller or mid-sized business. You will have a solid understanding of e-commerce and digital marketing, and will be comfortable managing stakeholders, juggling multiple projects and dealing with conflicting priorities. Degree qualified, you are a proven leader who can demonstrate success in working across broader marketing teams.

Why apply?

This is easily one of the most exciting and fulfilling Loyalty and Retention opportunities you could ask for in the Melbourne market. This program is already very successful, but has broad scope for improvement, a high degree of appetite for change and there is a genuine opportunity to have a real impact in this business. If you are looking for a role with a sense of mission and purpose, this could be for you.

If you have any questions, please contact Jo Krause for further information 03 8613 3512.