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Marketing and Digital Manager

Job Title: Marketing and Digital Manager
Contract Type: Permanent / Full Time
Location: South Eastern Suburbs Melbourne, Victoria
Industry:
Salary: Super
Reference: BBBH15481_1523345397
Contact Name: Carolyn Heyward
Contact Email: carolynh@sixdegreesexecutive.com.au
Job Published: April 10, 2018 08:29

Job Description

About the company

Our client is at the cutting edge of luxury lifestyle products and concepts. Launched over 15+ years ago they curate an eclectic and intriguing mix of products sourced from near and far. Offering the discerning and loyal customer, a unique shopping experience that expresses a style that dares to be bold and creative, immersing yourself in a truly inspirational store aesthetic. It's so much more than just a place to buy beautiful things.

Reporting to the Managing Director, you will be responsible for the entire marketing strategy both offline and online. You will be responsible for managing the traditional marketing functions, with a strong focus on formulating and implementing digital marketing strategy across their business along with other key pillars being PR, CRM and Creative.

About the role:

  • Working with the MD to develop marketing strategies and appropriate budgets
  • Formulate and manage all creative online content for the business and new projects
  • Implement and execute a seasonally-based marketing and promotional calendar developing a long-term brand strategy
  • Coordinate, implement and drive the seasonal advertising campaigns
  • Proactively manage the marketing mix across multiple channels, with a strong focus on Digital
  • Effectively manage relationships with external Web partners
  • Accountable for creative execution and ensuring brand consistency of the highest quality
  • Manage the marketing budget to ensure accurate tracking and optimal return on investment
  • Work with broader leadership team to drive sales, build brand, deliver customer satisfaction and achieve business targets
  • Implement best practice ecommerce marketing strategy and associated processes
  • Manage the marketing budget to ensure accurate tracking and optimal return on investment
  • Lead a team of two high performing and engaged marketing professionals by providing clarity, guidance, mentorship and day-to-day direction
  • Support Product launches with timely and effective messaging and communications including event creation, management and execution
  • Carrying out regular competitor analysis and brand positioning
  • Champion and formulate all social media strategy
  • Regular research, monitoring, ongoing management and analysis of social media and digital environments
  • Develop all SEO/SEM strategy
  • Oversee the creation of all copy writing for marketing, advertisements, social and other relevant material

Skills and Experience

  • Proven experience in Digital Marketing and eCommerce.
  • Proven experience driving strategy for small to mid-size businesses within the retails sector
  • Ability to influence key stakeholders at all levels.
  • Hands on execution and tactical capability
  • Strong analysis skills to drive innovative solutions.
  • Advanced Microsoft Excel skills
  • Proficiency with the Adobe Suite (Photoshop, InDesign & Illustrator)
  • Ability to work within a creative retail environment, managing multiple conflicting priorities
  • Exceptional stakeholder management, communication and negotiation skills

Culture

You will be a commercially and analytically minded as well as being a creative individual whom is passionate about the retail space. You will be proactive, ambitious with a can-do attitude and consider your communication and relationship building skills to be your key strengths. You will be able to work autonomously as well as effectively within a small team environment.

Internally you will be surrounded by equally creative and passionate individuals within a friendly culture that promotes innovation and outside the box thinking.

How to apply

Click on the APPLY button or contact Carolyn Heyward on (03) 8613 3505 for a confidential discussion.