About the Business
Our client is a leading property private equity business specialising in the regeneration and development of commercial property. Launched in 2010, their expertise is across capital raising, engineering and construction, and property. They have consistently delivered industry-leading returns for their investors, enjoy a strong tenant retention rate and are passionate about creating environmentally sustainable solutions for their tenants, community and environment when developing purpose-led spaces. Supported by a national network of agents, valuers, financiers, legal advisers, property consultants and construction companies, this business is going from strength to strength.
About the Role
As the Marketing Director, you will be responsible for embedding an overarching marketing strategy to deliver against the business' core objectives while maintaining a strong commercial focus. You will build out a systemised and scalable approach to marketing, leading a strategic program of work. The successful candidate will lead a revitalised marketing function, with the remit of reviewing current processes and systems with a view to build out frameworks to drive economies of scale and efficiency. Engaging with a wide range of audiences (investors, tenants, commercial real estate agents, banks and colleagues), this role will focus on activity such as targeted acquisition, customer experience, brand reviews and campaign delivery. In conjunction with the "always on" strategy, this role will develop agile, tactical activity to ensure they are responsive to market changes, and can nimbly act to protect and retain customers, or activity grow their base as appropriate.
You are a degree qualified, digitally savvy senior marketing leader with 10+ years experience in strategically focused marketing roles. Although open to your industry background, experience with property, finance or professional services businesses would be highly advantageous. With deep experience in launching go-to-market plans and developing new propositions, you have multi-channel experience and love utilising customer insights to drive strategic outcomes. You have a track record in blending data-driven marketing with creative flair to deliver memorable customer experiences, always with an ROI front of mind. You have strong stakeholder management skills - you are at ease presenting to senior executives or regional counterparts, as you are with engaging with an external agency, or managing a high potential team to deliver. You will be digitally savvy, resourceful and entrepreneurial in style.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!