About the Business
Our client is a world leader in the managed services space within verticals including aviation, construction, mining, infrastructure, rail, ports, manufacturing, waste and other asset-intensive sectors. Focused on providing ground breaking technology and tools to revolutionise the way their customers interact with their communities and regulators, they deliver enhanced business value while ensuring compliance to local standards. With offices in four continents, and a global network of sales, support and service partners covering 40+ countries, this business is expanding operations to meet continually changing demands of customers and regulators.
About the Role
As the Marketing Director, this newly created role is responsible for embedding a robust market roadmap with a long term outlook, while managing all tactical activity in a competitive environment. You will lead and develop the strategic go-to-market activity to deliver targeted acquisition and lead nurture programs with large B2B customers. Aside from being a technically sound marketer, you will also be effective in delivering a cultural shift across all levels of the business to introduce best in class marketing innovation. You will set in place the strong foundations of a marketing strategy which capitalize on the existing assets of the business while looking for new ways to grow the business into other adjacent markets. Of course, all the "B2B usuals" will be part of your toolkit - thought leadership, white papers, events, sponsorship partnerships …. But what else will you be bringing with you to take this organization into the next frontier?
You are a degree qualified, digitally savvy senior marketing leader with 10+ years experience across the B2B landscape. Experience across managed services or SAAS businesses is highly advantageous. With deep experience in launching go-to-market plans and developing new propositions, you have multi-channel experience and love utilising customer insights to drive strategic outcomes. You are a brand professional, and have delivered strategic end-to-end brand refreshes in challenging environments. You have strong stakeholder management skills - you are at ease presenting to senior executives, as you are with engaging with an external agency, or managing a high potential team to deliver. Experience in Salesforce preferred. You are nimble, driven and charismatic, highly commercial, and looking for an exciting and fast paced environment to showcase your ability. You will thrive in a fast-paced environment, are self driven and are a natural born leader.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!