Marketing Manager

Location: Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: Lyndsey Walker

Our client

Part of world-leading Deakin University, DeakinCo. are pioneers of workplace transformation for the future of work. Our mission is to help organisations and individuals build the emerging and in-demand skills required to succeed in the workplace today and tomorrow. We are trusted by some of Australia's largest organisations and most recognisable brand names.

DeakinCo. focuses on two core product lines: accrediting existing skill capability through a form of micro-credentialing and providing learning opportunities to uplift skill capability to improve employability and organisational performance.

Deakin's Professional Practice credentials are a unique, market-leading solution to formally recognise workplace skills and knowledge for organisations and experienced professionals alike. Credentialing is about future-proofing employability and providing sustainable capability uplift in order to thrive in the future of work. It does this through targeted supporting content and rigorous, independent validation of existing workplace knowledge and skills.

DeakinCo. operated substantially in the B2B market (currently approx. 90% of business), with growth required in both B2B and B2C spaces. We operate in Australia and India, with a view to wider expansion in the Indo-Pacific region in coming years.

The role

Reporting to the Head of Product and the COO, the Marketing Manager role will conceptualise and deliver a multi-channel, integrated marketing strategy which will build brand presence and support the growth of the organisation. Delivering end to end campaigns which focus on the acquisition of new business, the Marketing Manager will also develop and drive the digital strategy across social media platforms, SEO and SEM, in addition to managing data and insights from the CRM. This role will be responsible for positioning DeakinCo. as the thought leader and innovator in workplace capability development and transformation.

Skills and experience

To be successful in this role, you will have:

  • Tertiary qualifications in marketing or related fields
  • Extensive end to end integrated campaign experience
  • The ability to develop and deliver marketing and social media strategies
  • Proven track record in positioning brands in competitive markets with tangible results
  • Website management including redevelopment (project management)
  • A thirst for using data and insights to develop marketing strategy
  • Exceptional content development and communications skills
  • The confidence to liaise with stakeholders and customers at all levels
  • Budget management experience

To apply

Please click the apply now button. For enquiries, please contact Lyndsey Walker at . You are encouraged to apply directly through advertising.

Six Degrees are the retained partner for this assignment. All direct applications will be forwarded to Six Degrees for consideration. Candidates submitted from other agencies cannot be considered.