Marketing Manager - Animal Nutrition

Location: Inner Suburbs Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: Maya Wettenhall

About the Company

Our client is an ASX listed company and is Australia's largest independent supplier of animal nutrition solutions servicing multiple categories and industry sectors. Our client has been a part of the Australia's agricultural industry for close to 30 years, having built strong partnerships with suppliers, customers and local communities. Boasting a significant manufacturing network across Queensland, New South Wales, Victoria, South Australia and Tasmania, the business has a strong hold across the performance feed and consumer pet food markets, as well being a key partner to the overall farming and agricultural industry nationwide. Across the network, our client produces close to 2 million tonnes of finished feeds and feed ingredients a year.

About the Role

This Marketing Manager role combines marketing leadership, strategic planning, brand building and insights, and will present as a broad and exciting opportunity to a self-driven and ambitious individual. Reporting into the General Manager, you will manage the evolution of the corporate brand strategy whilst also managing a portfolio of brands to deliver forecasted growth.

  • Contribution to delivery of growth in Net Sales, Margin and EBIT targets across all consumer channels of the business
  • Develop and deliver the 3- 5 yr. strategic brand plans to grow the equity of the brands
  • Manage the corporate brand to ensure connectivity across all divisions of the business
  • Monitor data market trends and competitor trends to find insights that can improve performance of products or inform strategic agendas. Inclusive of GTM strategies, NPD + packaging upgrades, portfolio optimisations, pricing, category trends, etc.
  • Responsible for the development, communication and implementation of brand strategies; across traditional marketing, trade activations, digital marketing and sponsorships / ambassador programs
  • Support the sales force team with trade collateral and market insights where needed. You will be retailer facing when required.
  • Educate consumer; act as the Brand Custodian
  • Influence the commercial discussions and strategic activity with internal and external stakeholders (such as sales, R&D and procurement)
  • Management & development of 4 direct report

About You

  • Tertiary qualifications in marketing, commerce or related field
  • 8+ years' experience within an FMCG/ consumer goods business - ideal to have animal nutrition or a scientific background
  • Excellent understanding and experience of the Australian retailer landscape
  • Strong commercial acumen
  • Understanding of, and enthusiasm for small team mentality i.e. high responsibility, accountability and autonomy
  • You will also have a naturally enquiring mind that will challenge the status quo and encourage creativity and innovation; an entrepreneurial flair is a must!

To apply, click on the APPLY button below or call Maya Wettenhall on 8613 3510.