About the Business
Our client is a global leader in equine nutrition for performance and wellness, based in the south eastern region of Victoria - the heart of the local equine industry. Their product range includes a range of feed and supplements, serving the racing, equestrian, breeding and lifestyle segments. With the majority owned by a leading Australian private equity group, the group also acquired another feed producing group, creating a clear market leadership position in Australia. The business is growing rapidly, with exports to 30 countries and is currently establishing operations in the US.
About the Role
Reporting into the CEO, and managing a growing team, this highly visible role is responsible for embedding a robust marketing strategy while having a laser-like focus on commercial returns. You will lead and develop the strategic go-to-market activity to deliver growth across a range of segments - including the expansion of the exporting business and the launch of an innovative new product line. At the core of this role is the implementation and ongoing management of a CRM which will then inform numerous targeted marketing activities. You will be managing both online and offline marketing activities - including a website overhaul, social media strategic review, events delivery, loyalty and ambassador program management and collateral execution.
You are a degree qualified, digitally savvy senior marketing leader in strategically focused marketing roles with deep experience across CRM delivery and implementation. With deep experience in launching go-to-market plans and developing new products, you have multi-channel experience and love utilising customer insights to drive strategic outcomes. You are nimble, driven and charismatic, highly commercial, and looking for an exciting and fast paced environment to showcase your ability. You will thrive in a transforming environment, are comfortable with change and are a natural born leader. Although open to your industry background, passion and knowledge of the equine industry would be highly advantageous.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!