About the company
Our client is a family-owned Australian business which has grown from a small orchard in outer Melbourne to a large-scale operation with a diverse portfolio of services. The business works closely with a large network of fruit growers across Australia, while also providing packing, distribution, cold storage and inventory management.
Combining the fundamentals of quality, innovation and sustainability, our client is dedicated to delivering Australian's fresh produce that refreshes, inspires, and satisfies all consumers both locally and globally.
About the role
The Marketing Manager is responsible for leading the strategic development of consumer-led marketing plans and campaigns across the full marketing mix with a strong emphasis of brand segmentation to consumer needs. The role has a strong focus on the domestic market through key retailers such as Coles, Woolworths, Aldi and Costco but will also support on the expansion plans for export.
Within the role, there is a key focus on BTL retail activations, social media and digital marketing with an end goal to drive brand awareness and penetration (sales). There will also be an emphasis on innovation and opportunities for growth, as well as providing new product development strategies on new and existing packaging formats, value added and new fruit varietal brands.
Our client passionately builds its reputation, engages with clients and continuously looks at ways to enhance its excellent customer service standards with a strong focus on the safety and welfare of its people, customers and the general public.
Skills & Experience
- Prior experience in Brand Manager or Senior Brand Manager role
- Degree qualification in Marketing or business-related discipline
- Prior experience working on brands and products within FMCG
- Grocery experience is a must
- Strong knowledge of New Product Development, Project Management and Stage-Gate processes
- Commercially minded and consumer centric marketer
- Demonstrated leadership with strong commercial ability.
How to apply
Click on the APPLY button or contact Maya Wettenhall on (03) 8613 3510 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!