Marketing Manager - Retail Big Box

Job Title: Marketing Manager - Retail Big Box
Contract Type: Permanent / Full Time
Location: Eastern Suburbs Melbourne, Victoria
Salary: Super
Reference: BBBH16427_1536120413
Contact Name: Carolyn Heyward
Contact Email:
Job Published: September 06, 2018 00:09

Job Description

About the company

This is one of Australia's most successful and well recognised retail organisations, operating for more than 40+ years. They are at the forefront of curating high quality on trend lifestyle products and concepts. They are innovative and technically advanced, offering the discerning and loyal customer, a unique shopping experience and superior products and services across their store network nationwide.

Reporting to the Managing Director of Retail, you will be responsible for developing the brand aesthetic: creating engaging and relevant content, plan and co-ordinate the entire marketing campaigns "Offline" through media and in store brand activation's. As a senior leader within the organisation, you will work cross functionally with a range of internal stakeholders as well as managing a team of 3 direct reports, to ensure the successful execution of Brand, Content and Campaign Management.

About the role:

  • Develop marketing strategies and appropriate budgets
  • Shape brand look and feel, developing exciting content
  • Plan, co-ordinate and execute an integrated brand, content and marketing campaign calendar
  • Work with media agency to recommend and execute the most effective media plan to market
  • Own and drive activity on "offline" media channels and retail network to drive sales and brand measurable
  • Control campaign marketing budgets
  • Improve efficiency of the marketing team and activity, through business improvement
  • Implement and execute a seasonally-based marketing and promotional calendar developing a long-term brand strategy
  • Proactively manage the marketing mix across multiple channels
  • Lead a team of three high performing and engaged marketing professionals by providing clarity, guidance, mentorship and day-to-day direction
  • Carrying out regular competitor analysis and brand positioning
  • Oversee the creation of all copy writing for marketing, advertisements, social and other relevant material

Skills and Experience

  • At least 5+ years in a Retail Marketing role.
  • Proven experience driving strategy for small to mid-size businesses within the retail sector
  • Ability to influence key stakeholders at all levels
  • Expertise in developing creative content and managing creative partners
  • Hands on execution and tactical capability
  • Strong analysis skills to drive innovative solutions
  • Tertiary qualifications in Marketing, Business or Design


You will be a commercially and analytically minded as well as being a creative individual whom is passionate about the retail space. You will be proactive, ambitious with a can-do attitude and consider your communication and relationship building skills to be your key strengths. You will be able to work autonomously as well as effectively within a small team environment.

Internally you will be surrounded by equally creative and passionate individuals within a friendly culture that promotes innovation and outside the box thinking. This is a proud, values driven business which is fast paced, collaborative, accountable and has a strong focus on employees, customer & innovation

How to apply

Click on the APPLY button or contact Carolyn Heyward on (03) 8613 3505 for a confidential discussion.