About the Company
This organisation is a global accounting and advisory firm with over 30,000 people across more than 260 independent firms and 110 countries. Their purpose is to help people thrive - their clients, people and the communities they live and work in. Their Australian network is comprised of six independent firms of Business Advisors and Chartered Accountants located in the mainland capital cities.
About the Role
This highly visible role will be responsible for executing a state-specific marketing strategy to create demand, awareness, and sales opportunities within a targeted, high value customer base. Reporting to the Melbourne based CEO, the successful candidate will focus on building out the lead nurture processes, improving the customer experience at key touchpoints, executing on campaigns and digital marketing, creating an insights led rich content strategy and managing a localised event calendar. You will have the proven ability to blend data-driven marketing with creative flair to deliver a memorable customer experience, always with an ROI front of mind. Of course, all the "B2B usuals" will be part of your toolkit - thought leadership, white papers, events, sponsorship partnerships …. But what other tools will you be bringing with you to shape this segment strategy?
Skills and Experience
You are a degree qualified, savvy generalist marketer with 5+ years experience in a professional services environment. Now is your time to take the next step in your career, being responsible for two business units with the support of a National Marketing Manager. You will have a strong track record in marketing execution, bring an analytical lens to marketing activity, and be at ease developing engaging content for both internal and external audiences. You are now looking to showcase your budding leadership skills in a welcoming environment that values high performance and diversity.
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!