Marketing Specialist - Social Media & Events

Location: Sydney CBD, New South Wales
Job Type: Permanent / Full Time
Salary: Super

About the role

Reporting into the Head of Marketing, this role will have full autonomy to deliver a social media program and an integrated events program that supports brand awareness, acquisition and engagement activities for this company within the travel industry


Key responsibilities

  • Develop and execute social media strategy
  • Develop, drive and manage the events calendar
  • Lead and execute brand awareness and engagement of events
  • Managing external agencies and suppliers
  • Develop and manage budgets for events and conferences
  • Accountability for tracking and reporting ROI on all major marketing activities/campaigns
  • Carry out regular competitor analysis and brand positioning
  • Develop collateral for the sales team
  • Collaborate cross-functionally, for best brand outcomes, and actively drive collaboration across the business units



Skills and Experience

  • 4-6 years in a Marketing role
  • Experience working in travel, tourism or hospitality industry advantageous
  • An understanding of market segmentation and customer relationships
  • Familiarity with demand generation, lead tracking, ROI is needed to be successful
  • Strong social media knowledge
  • Ability to work and manage external suppliers
  • Strong negotiation skills
  • Self-starter, independent and proactive


How to apply

Click on the APPLY button or speak with Ivor Lloyd-Rees on 02 8024 7177