Customer Engagement and Lifecycle Lead

Location: Melbourne CBD, Victoria
Job Type: Contract or Temp
Contact: Michelle Young

About the Company
Our client is a large integrated business with a focus on healthcare, undergoing positive transformation to drive customer centric outcomes in a way which will improve the lives of Australians. They are regularly recognised as being one of the best places to work, provide outstanding flexible working options and truly support their people to be passionate and accountable for customer focused outcomes.

About the Role
Reporting to the Head of Retention, this key leadership role will be responsible for the ongoing development, execution and optimisation of the customer lifecycle strategy to drive improved customer engagement and retention. Managing a small team, you will utilise your deep experience in customer insights to develop 1:1 personalised strategies to improve the customer experience and look to continually optimise this journey. As a strong technical marketer, you will have a depth of experience across sophisticated customer segmentation, solving customer pain points, and ultimately be able to effectively seek opportunities to create a loyal customer base. You have outstanding stakeholder management skills, and will be working with the broader marketing team and other including Technology, Data, CX, Content & Social and Product to deliver engaging campaigns that support the customer.

About You
You are a degree qualified, digitally savvy senior marketer with experience across the services landscape. You understand CRM systems back to front, are genuinely passionate about improving the customer experience, and have strong digital and direct marketing experience. You are a hybrid between being an expert in sound communications, creative campaign development and uncovering customer insights through data. You are driven and charismatic, highly commercial, and looking for an exciting and fast paced environment to showcase your ability. You will thrive in a fast-paced environment, are self driven and are a natural born leader and mentor.

Next Steps
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion.