SEM Director

Location: Richmond, Victoria
Job Type: Permanent / Full Time
Salary:

This role creates the direction of all Search & Affiliates projects. The Search & Affiliates Director is primarily responsible for the planning and implementation of all Search & Affiliates campaigns; considering paid, owned and earned channels to ensure seamless engagement across all touchpoints.

Responsible for building Search & Affiliates campaigns that offer valuable and actionable insight, they are constantly curious, always looking to test, learn and improve our Search & Affiliates product in an ever-evolving landscape.

As the key day to day contact across all campaign and project related matters, you will pivot from detail-oriented tasks to more strategic matters, ensuring we deliver considered and robust Search & Affiliates recommendations to theclients.

BUSINESS PLANNING

  • Work with Project Planners and clients to understand their business and marketing needs, leading campaign workflow across the Search & Affiliates team
  • Solid understanding of our clients bought, owned and earned channels and how Search & Affiliates fits within and can impact these.

STRATEGIC DELIVERY

  • Solid understanding of the wider Search & Affiliates landscape in order to create, manage and grow our clients' digital presence
  • Working with the Project Planner to interrogate client briefs; continuously looking to identify and evaluate new initiatives or audience opportunities that exceed client expectations and KPIs
  • Responsible for the trading, implementation, management, optimisation and quality control of Search & Affiliates campaigns
  • Perform Paid Search audits, competitor and marketing analysis
  • Deliver strategic, tactical and innovative Search & Affiliates recommendations to clients that drive real business and marketing results
  • Ability to extract actionable insights to continuously improve client campaigns
  • Actively managing workflow and deliverables within the Search & Affiliates team in the delivery of campaign solutions for our clients
  • Manage campaign budgets and make recommendation on optimisations
  • Lead the preparation and presentation of Search & Affiliates documents and presentations for clients including but not limited to; recommendations, evaluations, detailed schedules, post campaign analysis and weekly WIP's.