SEM Executive

Location: Richmond, Victoria
Job Type: Permanent / Full Time
Salary:

The Search & Affiliates Executive works closely with the Manager to shape and maintain Search & Affiliates campaigns.

This role is primarily responsible for the trading, implementation and optimisation of all Search & Affiliates campaigns; considering paid, owned and earned channels to ensure seamless engagement across all touchpoints.

Responsible for managing Search & Affiliates campaigns using various platforms, they are inquisitive and enthusiastic, always looking to test, learn and improve our Search & Affiliates product in an ever-evolving digital landscape.

BUSINESS PLANNING

  • Work with Project Planners and clients to understand their marketing needs, acting as the first port of call on day to day queries or campaign progress
  • Solid understanding of our clients bought, owned and earned channels and how Search & Affiliates fits within and can impact these.

STRATEGIC DELIVERY

  • Solid understanding of the wider digital media landscape in order to manage and grow our clients' digital presence
  • Support the Manager in preparing recommendations that drive real business and marketing results in response to briefs
  • Works closely with the Manager across trading, implementation and optimisation of Search & Affiliates campaigns
  • Undertake the campaign set up process for all Search & Affiliates campaigns and ensure campaigns are activated with accuracy and following best practice
  • Analyse ongoing results to identify campaign trends and insights that will continuously improve client campaigns
  • Accountable for the ongoing management of campaign budgets and constant monitoring of tracking to performance goals. Respond to and resolve any shortfalls in delivery or performance
  • Manage day to day Search & Affiliates implementation, monitoring and reporting to achieve the client's KPI's
  • Assist in the preparation and presentation of Search & Affiliates documents for clients, including but not limited to; recommendations, evaluations, detailed schedules, post campaign analysis and weekly WIP's.