About the Business
Our client is a true Aussie success story and a well-recognised technology business who operate across the B2B space. At the core of their focus is their unwavering passion for helping businesses owners make life a little easier. They have a complex product suite across a number of verticals, and are constantly reinventing and tweaking their offering to meet continually changing consumer demands. They have been listed on the BRW Most Innovative Company list, have won numerous Canstar Blue awards and the winner of an HRD Best Place to Work award. Working here means you are joining a team of smart, driven and passionate people where no two days are the same - its fast paced and nimble, you need to be at the top of your game to manage the ambiguity yet have plenty of opportunities to continually test and learn.
About the Role
In this highly visible role, you will sit front and centre of the action to deliver substantial uplift in growth through targeting brand new segments of a complex market. You will bring a savvy approach to how to target these new audiences and profile them to ensure that their onboarding experience is exceptional, and develop new strategies to engage with them from the baseline. You will develop strategies to nurture customers through a number of digital touchpoints and interactions, delivering personalized and engaged experiences. This includes driving acquisition through integrated, multi-channel marketing campaigns across search, email, website, PR, webinars, social, direct, affiliate, sponsorships and events. Working across a complex and growing organization, you will use your nous to navigate through a matrix of stakeholders, across business units and geographical boundaries - with the sole focus on delivering driving growth and an exceptional customer experience to one of the most critical business segments during a period of positive transformation.
You are a degree qualified, savvy marketing manager, with a proven track record of working across complex organisations and delivering results through others. You have deep knowledge across the B2B landscape, understanding how B2B businesses work, the nuances of their longer lifecycles and how to influence multiple key decision makers through smart marketing. Technology / SaaS experience is highly advantageous. You have exceptional communication skills, are a skilled influencer and a resourceful problem solver. With a track record in delivering strategic plans to drive acquisition, this role will see you leverage your experience as a consumer centric marketer to drive green fields growth. You are conscious of your own leadership style and have led a high performance team during period of ambiguity. You are nimble and curious by nature, driven and charismatic, highly commercial, and looking for an exciting and fast paced environment to showcase your ability.
How to apply
Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!