Senior Marketing Associate - Direct

Location: Melbourne, Victoria
Job Type: Permanent / Full Time
Contact: Michelle Young

About the company

Our client is a diverse group of digital companies, operating across 18 countries globally and is a market leader in 14 of these. They are listed on the ASX, where it is a top 60 company with a market capitalisation close to AU $7b and has been listed in the Top 20 Most Innovative Companies Globally by Forbes, and Number One in Australia. Amongst other values, they pride themselves on always striving, challenging and remaining positively paranoid; and doing the right amount of thinking upfront.

About the role

Reporting to the Marketing Manager for SME and Go to Market, this role is responsible for engaging with the small and medium sized business market - a geographically dispersed and diverse portfolio with differing needs and pain points. You will work with internal stakeholders and external agencies to design and deliver both BAU and targeted campaigns focused on building brand awareness and consideration, client acquisition and product adoption amongst SMEs. Work will be across both ATL and BTL channels, with a focus on digital marketing. You will utilise existing market data and insights to inform strategies that focus on numerous parts of the customer lifecycle, and will leverage your generalist digital experience to make recommendations on how to reach new customers with ROI in mind.

About You

You are a degree qualified, digitally savvy marketer with 3+ years experience across B2B marketing (ideally with a SaaS / tech background). You understand the nuances of effective communication across online and offline channels within the fragmented SME space, and are acutely aware of the importance of timing and channel mix. You have experience utilising your digital marketing tool kit (social media, display, paid, eDM, content etc) to support in the effective delivery across omnichannel marketing campaigns. This role is highly visible and will need a best in class stakeholder manager to influence discussions and strategies at the highest levels across the business. Salesforce experience is advantageous.

How to apply

Click on the APPLY button or contact Michelle Young on (03) 8613 3526 for a confidential discussion. If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing, Retail or Digital feel free to get in touch or jump on to the website and sign up for our job alerts!