Michelle Bridges - empowering today's business women

By Kristan De Sousa

Published on 02-05-2013

Michelle Bridges - Empowering Today's Business Women

Through determination, hard work and passion, Michelle Bridges has become a household name, boasting a multi-million dollar brand. 

Known as 'MB', she is most recognised from the Channel Ten show 'The Biggest Loser' and her 12 Week Body Transformation online training programme. The MB brand encompasses her own exercise clothing and equipment range and a weekly column in Fairfax Media's Sunday Life Magazine.  She is also the successful author of eight books.

Today at a Business Chicks Breakfast Seminar, Michelle spoke about how she has successfully turned her passion for fitness, from the young age of 14 years old, into a multi-million dollar business. She has achieved this through sheer determination, hard work and passion. 

For your brand to be successful you need to be continually evaluating and evolving your mission and brand, differentiating yourself and remaining relevant to your market.

As recruiters, we often find many of our female clients struggle to juggle the balance between their hectic professional and personal lives, whilst striving to lead healthy lifestyles. Really, the synergies should be the same between the two.

Michelle spoke candidly about the importance of staying focused on the end goal and left us with three key messages; success, empowerment and to have a voice. 

She is a true testament to what can be achieved from focus, determination and passion. We all left feeling very inspired so to pay this forward, I encourage you to ask the question of yourself, 'What really makes me happy and how can I differentiate myself'?

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