Michelle Bridges is a household name and today boasts a multi-million dollar brand, known best as 'MB'. She is most recognised from the Channel Ten show 'The Biggest Loser' and her 12 Week Body Transformation online training programme. Today the MB brand encompasses her own exercise clothing and equipment range and a weekly column in Fairfax Media's Sunday Life Magazine. She is also the successful author of eight books.
Today at the Business Chicks Breakfast Seminar, Michelle spoke about how she has successfully turned her passion for fitness from the young age of 14 years, into a multi-million dollar business. She has achieved this through shear determination, hard work and passion. For your brand to be successful you need to be continually evaluating and evolving your mission and brand, differentiating yourself and remaining relevant to your market.
We chose this event as we find many female clients struggle to juggle the balance between hectic professional and personal lives whilst striving to lead healthy lifestyles. Really, the synergies should be the same between the two.
Michelle spoke candidly about staying focused on the end goal and left us with three key messages; success, empowerment and to have a voice. She is a true testament to what can be achieved from focus, determination and passion. We all left feeling very inspired.
Ask yourself the question today 'What really makes me happy and how can I differentiate myself'?