Digital Marketing Manager

Location: melbourne
Job Type: permanent
Salary: Competitive
Contact: Nicole Cooke
About the Company

A premium fashion brand, known for its commitment to quality, conscious design, and a modern drop-based model, is looking for a Digital Marketing Manager who lives and breathes paid media, data and performance.  You will play a lead role in scaling digital growth, owning the numbers and be very passionate about every part of the funnel, from first click to final conversion.

About the Role

Reporting into an inspiring and commercially savvy Head of Digital, you’ll drive the end-to-end digital marketing strategy, with a focus on performance marketing, always-on content, email, paid media, and data-driven decision-making. You’ll work closely with a lean but collaborative team including social, creative and eCommerce and manage 1 direct report plus agency support.

Key Responsibilities
  • Own the paid media strategy across Meta, Google, TikTok and Affiliates, driving new customer acquisition and retention
  • Plan and deliver always-on and campaign-based activity across paid and owned digital channels
  • Manage budgets with a sharp commercial lens
  • Own the digital marketing budget and performance outcomes across ROAS, CPA, nCAC, sessions and engagement
  • Collaborate with creative and content teams to align messaging and assets with both brand and performance goals
  • Build and refine flows in Klaviyo, set up A/B tests, and explore ways to maximise email revenue
  • Deliver monthly reports and dashboards with clear, actionable insights
  • Lead, mentor and support the growth of a Digital Marketing Specialist and agency partners
About You
  • A performance marketer with 5+ years in eComm, ideally within fashion, lifestyle or youth brands
  • You know how to run (and scale) high-performing Meta and Google Ads campaigns
  • Obsessed with the data, you track performance daily and tweak things on the fly
  • Strong with Shopify, GA4, Klaviyo, Meta Ads Manager, and ideally TripleWhale
  • Commercially minded, you love a forecast, understand how digital impacts sales, and always chase ROI
  • Confident presenting numbers and ideas, but equally happy getting stuck into the day-to-day
  • Passionate about retail, style, and how digital plays a role in shaping culture
Culture

You’ll be part of a dynamic and growing brand that values innovation, autonomy, and purpose.  This is a great opportunity to make a real impact and bring commercial acumen to a digitally-savvy business with scale-up momentum

Apply Now

If this sounds like your next step, hit apply or contact Nicole Cooke on 0499 853 240 for a confidential discussion. Not quite right but open to opportunities? Let’s connect on LinkedIn.


Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

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