Campaign Lead

Location: sydney
Job Type: permanent
Salary: Base + Super
Contact: Hannah Cummins
About the Company

York St Brands are an innovative, Australian success story consisting of tbh Skincare and Boost Lab, who joined forces in 2023 to maximise their impact in the skincare industry. Bringing to market first of its kind technology with tbh Skincare and dermatologically tested serums with Boost Lab, their products are in demand and gaining momentum globally. Led by tbh Skincare founder Rachael Wilde, the Marketing team are key to the brand’s success with their targeted content strategies and omnichannel campaigns.

About the Role


The Campaign Lead for Boost Lab will manage end-to-end brand campaigns across PR, influencer marketing, partnerships, activations and earned media. The purpose of this role is to create impactful brand moments that drive awareness and bring the brand story to life. The Campaign Lead will plan and execute new product launches, brand collaborations and retail activations, working closely with content and trade marketing teams to bring to life. You will own campaign ideation and work alongside PR agencies across different markets, identifying brand ambassadors and influencer partners. You will monitor campaign performance and ROI, using insights to inform future decisions.

About You


To be considered for this role you must demonstrate:
  • Experience in a campaign, partnership or PR role either brand or agency side, ideally within beauty otherwise aligned industries such as lifestyle, fashion or consumer goods.
  • Experience running end-to-end influencer campaigns, identifying ambassadors and managing talent agencies.
  • Ability to come up with creative ideas, thinking outside the box whilst understanding the customer to create targeted campaigns.
  • Strong attention to detail when it comes to campaign execution and the ability to work at a fast pace with lots of moving parts.
What’s in it for you

You will be joining the business at an exciting time of growth with ambitious revenue targets and international expansion. You will work directly with the founders of the business and play a key part in bringing the brand story to life. York St Brands works to a 3/2 hybrid model, have a fun, high performing work culture, and free skincare!

How to Apply


To apply, click the APPLY NOW button to submit your CV for review. For more information get in touch with Hannah Cummins at HannahC@SDE.com.au. If this role doesn’t sound quite right, but you’re interested in exploring new opportunities, sign up to our job alerts via the Six Degrees website or connect with us on LinkedIn.

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