Loyalty and Retention Specialist

Location: melbourne
Job Type: permanent
Salary: Competitive
Contact: Nicole Cooke
About the Company
This is an exciting opportunity to join one of Australia’s leading tourism and accommodation providers, widely recognised at industry awards for excellence and innovation. With a network of more than 350,000 loyal members, a thriving eCommerce channel, and strong customer engagement, the business continues to deliver positive results and year-on-year growth. It’s an ideal time to join as they invest further in their loyalty and retention strategy.

About the Role
Reporting to the Loyalty & Retention Manager and working within a collaborative team, you’ll take ownership of day-to-day campaign execution and loyalty program operations. Your focus will be on driving member engagement, renewals, and reactivation through targeted, data-driven marketing activity.

Key Responsibilities
  • Deliver end-to-end campaigns across email, SMS, and push, using a marketing automation platform (Iterable experience advantageous).
  • Manage the direct marketing calendar to ensure campaigns are relevant, timely, and aligned with business goals.
  • Build and optimise lifecycle journeys, including welcome, renewal, and lapsed member flows.
  • Segment audiences and run A/B testing to improve engagement and conversion.
  • Oversee day-to-day loyalty program operations, ensuring database accuracy and compliance with privacy regulations.
  • Collaborate with cross-functional teams and external partners to deliver integrated campaigns and loyalty offers.
  • Provide regular reporting and insights to stakeholders, recommending actions to improve performance.
Qualifications and Skills
  • 2+ years’ experience in CRM, marketing automation, or loyalty program delivery.
  • Strong understanding of customer segmentation and lifecycle marketing.
  • Experience with data-driven campaign optimisation.
  • Excellent written and verbal communication skills.
  • Organised, detail-focused, and confident working autonomously.
  • Experience in tourism, travel, or hospitality industries is an advantage
Why Join?
  • Hybrid work model – typically 3 days in the office (Tues–Thurs).
  • Day off on your birthday, plus discounts on holiday stays.
  • Supportive, trust-based culture with team development opportunities.
  • Be part of a business with a strong reputation, consistent growth, and a commitment to diversity, inclusion, and equal opportunity.

How to Apply
Click apply or reach out directly to Nicole Cooke on 0483 953 976 or via email at nicolec@sde.com.au.

This is an exclusive search. All third-party or unsolicited CVs will be redirected to Six Degrees Executive as part of the process.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do. Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.


Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.