Digital Product Lead

Location: melbourne
Salary: $150000 - $170000 per annum
Job Type: permanent
Contact: Alex Davies
An established Australian-owned retailer is on the hunt for a Digital Product Lead. This is a hands-on role leading the delivery of a new eCommerce shopfront from the ground up. You’ll own the full lifecycle, from shaping the roadmap through to launch and optimisation, working closely with external delivery partners and internal teams across digital, technology and operations.

It’s a genuine end-to-end role with plenty of autonomy. You’ll be the person bringing it all together, making calls, managing trade-offs, and ensuring the final product is something customers actually want to use.

What you’ll be doing
  • Lead the build and launch of a new eCommerce platform across multiple markets
  • Manage external development partners to deliver on time, within scope, and to a high standard
  • Own key integrations across payments, tax, shipping, inventory, and ERP systems
  • Drive a strong customer-first approach, focusing on usability, performance, and conversion
  • Act as the central point of coordination across marketing, IT, finance, operations, and customer service
  • Define and prioritise the product roadmap, balancing business needs with technical constraints
  • Manage risks, dependencies, and delivery challenges before they become issues
  • Oversee testing, QA, and go-live readiness
  • Post-launch, use data to continuously improve performance and user experience
What you’ll bring
  • Proven experience delivering eCommerce platforms end-to-end
  • Strong background working with agencies and managing complex digital builds
  • Solid understanding of eCommerce ecosystems, including integrations across payments, tax, and logistics
  • Experience launching into international markets, with an eye on compliance requirements
  • Confident stakeholder manager who can influence across different teams
  • Comfortable operating at both strategy and delivery level
  • Commercial mindset, you care about conversion, performance, and outcomes, not just delivery
Why this role
  • Clear ownership of a high-impact digital initiative
  • Exposure to multi-market eCommerce delivery
  • A mix of strategy and hands-on execution, not just governance


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